Digital Marketing Training


Viewing up growing demand for Digital Marketing in every business marking strategy. MEGARA INFOTECH PVT. LTD. India introduce Digital Marketing Training program to its current portfolio of Account/ Finance/Taxation & Banking training. Our Aim is to upgrade Marketing Individual, Entrepreneurs, Graduates and Post Graduates with recent development in Digital marketing & using Digital marketing to derive sales.


Our team of Young experience professionals will share their experience & will guide you to get best out of Digital marketing platform to increase business & achieve your Marketing & sales targets.


Digital Marketing Training Detail :
Web / Desktop Base
Instructor-Led Classroom Sessions
Presentations/Demonstration/Practical’s of concepts
Handouts/Assignments/Real-time Exposure to work on Clients

Module 1 – An Overview on Digital Marketing
Understanding Digital Marketing
Importance of Digital Marketing
Tools of Digital Marketing
How Digital Marketing Works

Module 2 – Website Planning & Creation
Understanding Websites
Importance of a Website
Essential of a Website
Planning a Website
Professional Appearance
Difference Type of Website
Multi Domain Name Website & Marketing

Module 3 -Search Engine Optimization (SEO)
3.1 -Understanding Search Engine
A detailed study on what are Search Engine
How Search Engine works?
Major Function of Search Engine

3.2 -Understanding Search Engine Optimization (SEO)
Introduction to SEO
Top Tools of SEO
Benefits of SEO
Understanding Online traffic & its kind

3.3 – Keywords
Introduction to Keywords
Types of Keywords
Keyword research process
Google keyword planner tool
Understanding Keyword Mix

3.4 – One Page Optimization
Keyword planning & Optimization
Content research, planning & Optimization
Website Plug-ins: Social Media pages
FTP & its function
Sitemap creation & submissions
Internal Linking
Meta Tag creation
Google Webmaster tool and site verification

3.5 – Off Page Optimization
Domain Authority & Its Optimization
Page Rank & its Optimization
Back Link & Link Building
Off Page optimizing strategy

3.6 – Local SEO
Introduction to Local SEO
Tools for Local SEO
Google Places Optimization

3.7 – Creating SEO Strategy
Selecting right SEO tools
Monitoring SEO Process
Preparing SEO reports
Creating SEO strategy for your business

Module 4 - Social Media Marketing
Understanding Social Media Marketing
Marketing on Social Networking Websites
Session 1: Detailed discussion on marketing through http://www.facebook.com
Session 2: Detailed discussion on marketing through http://www.twitter.com
Session 3: Detailed discussion on marketing through http://www.linkedin.com
Session 4: Detailed discussion on marketing through http://www.youtube.com
Session 5: Detailed discussion on marketing through http://www.slideshare.com
Viral Marketing
Creating Social Media Marketing Strategy

Module 5 - E-mail Marketing
Understanding E-mail Marketing
Best Practices of E-mail Marketing
Writing Quality Creative E-mail Content
Using Software for Digital Marketing
Biggest challenge in Email Marketing

Module 6 - Marketing on B2B & B2C Portal
Understanding B2B & B2C Portals
Importance of marketing needs on B2B Ports
How to work on B2B Ports
Creating website through B2B Portals
Practical Session
Session 1: Detailed discussion on marketing through www.ALIBABA.com
Session 2: Detailed discussion on marketing through Indiamart.com

Module 7 - Online Advertising
Understanding Online marketing & its types
Display Advertising: Banner, Rich Media, Pop ups ads
Contextual Advertising: In-text, In -image, In-video ads
Tracking & measuring ROI of online advertising
Creating Online Advertising strategy

Module 8 - Ecommerce Marketing
What is ecommerce
Studying ecommerce website and their features
Upcoming trends of Ecommerce websites
Building ecommerce marketing strategy

Module 9 - PPC Campaigns
Introduction to ad words & PPC campaigns
Up growing needs of PPC campaigns in Digital marketing
Understanding bidding & payment modules
Practical session on Google ad words campaigns

Module 10 - Mobile Web Marketing
Understanding Mobile web marketing
Fundamentals of Mobile marketing
Detailed discussion on advertising on mobile
Targeting marketing on mobile through apps, location & search engines
SMS Marketing

Module 11 - Blogging & Absence
Understanding Blogs and their growing importance
Placing ads on your blog
Content Marketing

Module 12 - Affiliate Marketing
What is Affiliate Marketing?
3 A’s of Affiliate Marketing
History of Affiliate Marketing
Affiliate Marketing scenario in India
Different ways of doing Affiliate Marketing

Module 13 - Google Analytics
Google analytics & its importance
Setting your website with Analytics
Google analytics fundamentals
Tracking website performance through Google analytics
Monitoring visitor behavior and traffic sources
Taking regular corrective action to enhance website performance

Module 14 - Creating Digital Marketing Strategy
Understanding Digital marketing mix
Creating digital marketing strategy using different digital tools
Tracking strategy & upgrading it when required
Practical 3-4 Session: Creating Digital marketing strategy for different product range

Module 15 - Lead Generation for Business
Understanding how to use digital marketing for Business lead generation
Creating lead nurturing strategy
Steps in lead nurturing
Converting leads to sales

Module 16 - Lead Conversion Process
Selecting right tool of communication with buyer
Offering product & services
Sampling, Negotiation, Meetings (if required)
Terms & Condition finalization
Submission of Invoices
Payment follow ups
Follow ups for repeat business

Module 17 - Email Etiquettes
Brief discussion on Email etiquettes
Importance of Email etiquettes
Writing business mails & other day to day interactive mails
Best business communication practices


Batch Details :
Regular Batch : 1.5 Month. Monday to Friday. (2 hrs)
Weekend Batch : 3 Month. Sunday (4 hrs)
Fast Track : 7 days. 10:30 am. To 5:30 pm.

Contact
Feel free to interact with us if you have any queries or suggestions contact us on contact@megara.co.in & 0124 4058 233 | 9999 8582 39